Mission: Bright Pink is on a mission to save lives from breast and ovarian cancer by empowering women to know their risk and live proactively.

We focus on health, not cancer, to inspire women to practice prevention. Our innovative programs, strategic initiatives and powerful partnerships directly reach women in their daily lives and healthcare providers in their daily practice.

By educating women as well as their healthcare providers, we're fostering a supportive healthcare relationship where informed women have proactive conversations with trusted providers on a regular basis. Our unique mix of digital and in-person tactics drives exponential health behavior change.

Bright Pink is a 501(c)(3) organization, with an IRS ruling year of 2007, and donations are tax-deductible.