Causes: Animal Protection & Welfare, Animals

Mission: We believe that the puppy mill industry is the largest form of animal cruelty facing companion animals. Animal cruelty is never acceptable. There are hundreds of thousands of dogs facing cruelty and suffering every day of their lives. This is animal cruelty on the largest scale. Our mission is to raise awareness and educate the public about puppy mills and their connection to puppies sold in pet stores, over the internet, and through other outlets. We educate, facilitate rescue, and advocate for change. Our goal is simple: end puppy mills. Our VisionOur vision is that The Puppy Mill Project’s educational programming and community outreach efforts will inform consumers, change perceptions, and reduce the demand for puppies sold in pet stores and over the Internet. Our legislative advocacy will result in fewer retail sales outlets for puppies bred in mills and stricter oversight of puppy mills. These efforts will contribute significantly to putting puppy mills out of business.

Target demographics: End the cruelty of puppy mills

Direct beneficiaries per year: hundreds of dogs through our efforts, and dozens of rescues through our Millie's Mission grant program. We also educated hundreds of children and young adults through our education programs.

Geographic areas served: Illinois

Programs: educational programming and community outreach efforts to inform consumers, change perceptions, and reduce the demand for puppies sold in pet stores and over the Internet. Our legislative advocacy will result in fewer retail sales outlets for puppies bred in mills and stricter oversight of puppy mills. These efforts will contribute significantly to putting puppy mills out of business.