Causes: Animal Protection & Welfare, Animals, Veterinary Services, Wildlife Preservation & Protection
Mission: People for the Ethical Treatment of Animals (PETA) is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to experiment on, eat, wear, or use for entertainment. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, on cruel dairy, egg, and meat farms, in the fur trade, and in the entertainment industry. PETA also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests, " and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.
Geographic areas served: North America and worldwide
Programs: PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; gathers evidence of law violations; and takes action to ensure the enforcement of laws and regulations in an effort to protect the animals involved. PETA organizes campaigns to inform the public about, among other things, how animals are abused in the experimentation, food, clothing, and entertainment industries. In 2021, PETA achieved these milestones: After hearing from PETA, biopharmaceutical giant Amgen confirmed that it had stopped conducting the forced swim test, in which small animals are often dosed with a test substance, dropped into inescapable beakers of water, and forced to swim for their lives. Twelve of Amgen’s competitors—including Bayer, Johnson & Johnson, and GlaxoSmithKline—banned the test after talks with PETA. We also persuaded 18 food companies to ban all animal tests, ended the requirement for certain animal tests by the Taiwan government, stopped horrific animal killing in the U. S. military’s Cobra Gold exercises, ended the use of pigs in surgical training at a leading hospital, presented our Research Modernization Deal—a strategy for ending all animal experimentation—to Congress, and more. In 2021, we drove home the fact that raising and killing animals for food can cause the spread of deadly contagious diseases like COVID-19.After hearing from us, the World Health Organization (WHO) urged countries to suspend the sale of live wild mammals in markets. We then collected more than 350,000 signatures calling on WHO to shut down all live-animal markets. After a persistent campaign by PETA, other PETA entities, and supporters around the world, Canada Goose—the last major company still selling fur—conceded and agreed to end its use of the cruelly obtained material. PETA U. S. played an integral role in a major victory when the U. S. Department of Justice (DOJ) seized 69 federally protected big cats from Jeff and Lauren Lowe, operators of Tiger King Park, named after the Netflix docuseries Tiger King, which made the Lowes (and their exploitation of big cats) infamous. The DOJ’s search and seizure warrant was based in part on evidence obtained by PETA—including testimony regarding big-cat breeding in violation of a court order and evidence regarding the appalling condition of lions PETA rescued from the Lowes in 2020.ExxonMobil—a major Iditarod sponsor, giving $250,000 a year—confirmed that 2021 would be the last year that it would sponsor the death race. Shortly thereafter, Craft Sportswear, Medical Park Family Care, and Anchorage Distillery dropped their sponsorships as well. These victories followed the 2020 termination of sponsorships by Alaska Airlines, Baird Private Wealth Management, and Chrysler’s Anchorage dealership. The Iditarod has lost $350,000—nearly half—of its prize money in recent years as public condemnation of the race has grown. See more recent progress at www. peta. org/victories
PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. Major publications include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA’s magazine, PETA Global. Campaigns involve renowned celebrities, extensive media attention, interactive Web site features that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets.
Mission: People for the Ethical Treatment of Animals (PETA) is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to experiment on, eat, wear, or use for entertainment. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, on cruel dairy, egg, and meat farms, in the fur trade, and in the entertainment industry. PETA also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests, " and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.
Geographic areas served: North America and worldwide
Programs: PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; gathers evidence of law violations; and takes action to ensure the enforcement of laws and regulations in an effort to protect the animals involved. PETA organizes campaigns to inform the public about, among other things, how animals are abused in the experimentation, food, clothing, and entertainment industries. In 2021, PETA achieved these milestones: After hearing from PETA, biopharmaceutical giant Amgen confirmed that it had stopped conducting the forced swim test, in which small animals are often dosed with a test substance, dropped into inescapable beakers of water, and forced to swim for their lives. Twelve of Amgen’s competitors—including Bayer, Johnson & Johnson, and GlaxoSmithKline—banned the test after talks with PETA. We also persuaded 18 food companies to ban all animal tests, ended the requirement for certain animal tests by the Taiwan government, stopped horrific animal killing in the U. S. military’s Cobra Gold exercises, ended the use of pigs in surgical training at a leading hospital, presented our Research Modernization Deal—a strategy for ending all animal experimentation—to Congress, and more. In 2021, we drove home the fact that raising and killing animals for food can cause the spread of deadly contagious diseases like COVID-19.After hearing from us, the World Health Organization (WHO) urged countries to suspend the sale of live wild mammals in markets. We then collected more than 350,000 signatures calling on WHO to shut down all live-animal markets. After a persistent campaign by PETA, other PETA entities, and supporters around the world, Canada Goose—the last major company still selling fur—conceded and agreed to end its use of the cruelly obtained material. PETA U. S. played an integral role in a major victory when the U. S. Department of Justice (DOJ) seized 69 federally protected big cats from Jeff and Lauren Lowe, operators of Tiger King Park, named after the Netflix docuseries Tiger King, which made the Lowes (and their exploitation of big cats) infamous. The DOJ’s search and seizure warrant was based in part on evidence obtained by PETA—including testimony regarding big-cat breeding in violation of a court order and evidence regarding the appalling condition of lions PETA rescued from the Lowes in 2020.ExxonMobil—a major Iditarod sponsor, giving $250,000 a year—confirmed that 2021 would be the last year that it would sponsor the death race. Shortly thereafter, Craft Sportswear, Medical Park Family Care, and Anchorage Distillery dropped their sponsorships as well. These victories followed the 2020 termination of sponsorships by Alaska Airlines, Baird Private Wealth Management, and Chrysler’s Anchorage dealership. The Iditarod has lost $350,000—nearly half—of its prize money in recent years as public condemnation of the race has grown. See more recent progress at www. peta. org/victories
PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. Major publications include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA’s magazine, PETA Global. Campaigns involve renowned celebrities, extensive media attention, interactive Web site features that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets.
501 Front St, Norfolk, VA 23510
757-962-8304
Animals
Norfolk
