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Product Description
Back in 1991 Gary Erickson decided to develop an energy bar as an alternative to the Powerbars that he literally couldn't choke down on a recent bike ride. He wanted something better: a nutritional profile that was similar to Powerbars that used natural ingredients and tasted as good as his mom's cookies. This is what he came up with - the first, original Clif Bar, made for performance with wholesome, organic ingredients. And who doesn't love the taste of fresh-baked brownies? Anyone?
"Bike racers never really complained about the taste and texture of Powerbars, " he said. "We just accepted it as a bitter pill we had to swallow in order to perform."
But Erickson grew up baking croissants and cookies with his mom, and he felt that there must be a better way. His first task was to start researching the ingredients of his competition.
"I realized that the energy bar I was eating used highly processed ingredients, " he said. "I wanted something better. I wanted a nutritional profile that was similar to Powerbars that used natural ingredients and tasted as good as my mom's cookies."
To this day, Erickson's company adheres to that goal. Every new Clif Bar product is designed to taste great while providing healthy, protein-packed energy. When they launched Luna Bars, specifically for women, they had no idea how successful that formula could be within specific niche markets. They now have Kit's Organic Bars, Mojo Bars, ZBar Protein Bars designed for the nutritional needs of growing kids and a new line of Organic, Nut Butter Filled Bars.
"What we really love about the nut-filled bars is that we're taking two great energy sources - a protein bar and nut butter - and putting them together." said Dan Hinkle, VP of Clif Bar Brands. "Together they make a great source of healthy fat that many athletes are using to fuel their bodies more efficiently. The fat and protein found in nut butters combined with the nutrients of an energy bar help reduce the bar's glycemic index and slow digestion for a more prolonged energy release."
In April of 2000, Erickson passed up an offer of $120 million for his company. Today, Clif Bar Brands is an independent, employee owned company that is driven by the values and beliefs that Erickson instilled from the very beginning - values that go beyond short-term profit.
"Every year we look carefully at how well we guarded the well-being of five things: our brands; our business; our people; our community. And the planet. Each of those five aspirations are a facet of our return on investment, " Erickson said.
organic brown rice syrup, organic rolled oats, organic cane syrup, organic soy flour, organic roasted soybeans, soy protein isolate, dried cane syrup, cocoa*, unsweetened chocolate*, rice flour, organic date paste, organic oat fiber, alkalized cocoa*, organic sunflower oil, natural flavors, cocoa butter*, sea salt, barley malt extract, vanilla extract, soy lecithin, Allergen Statement: contains soy, May contain traces of milk and wheat, *Rainforest Alliance Certified
Calories 250
Calories from Fat 45
Amount / Serving: %DV
Total Fat 5g: 8%
Saturated Fat 1.5g: 8%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 2g
Cholesterol 0mg: 0%
Sodium 170mg: 7%
Potassium 270mg: 8%
Total Carbohydrate 45g: 15%
Dietary Fiber 5g: 20%
Insoluble Fiber 3g
Sugars 22g
Other Carb. 18g
Protein 9g: 19%
Vitamin A: 10%
Vitamin C: 10%
Calcium: 20%
Iron: 15%
Vitamin D: 15%
Vitamin E: 10%
Thiamin(B1): 10%
Riboflavin(B2): 10%
Niacin: 10%
Vitamin B6: 10%
Vitamin B12: 10%
Phosphorus: 25%
Magnesium: 25%
*Percent Daily Values are based on a 2,000 calorie diet
Nutrition and ingredient facts here and on wrapper may differ. Info on wrapper reflects actual contents.
"Bike racers never really complained about the taste and texture of Powerbars, " he said. "We just accepted it as a bitter pill we had to swallow in order to perform."
But Erickson grew up baking croissants and cookies with his mom, and he felt that there must be a better way. His first task was to start researching the ingredients of his competition.
"I realized that the energy bar I was eating used highly processed ingredients, " he said. "I wanted something better. I wanted a nutritional profile that was similar to Powerbars that used natural ingredients and tasted as good as my mom's cookies."
To this day, Erickson's company adheres to that goal. Every new Clif Bar product is designed to taste great while providing healthy, protein-packed energy. When they launched Luna Bars, specifically for women, they had no idea how successful that formula could be within specific niche markets. They now have Kit's Organic Bars, Mojo Bars, ZBar Protein Bars designed for the nutritional needs of growing kids and a new line of Organic, Nut Butter Filled Bars.
"What we really love about the nut-filled bars is that we're taking two great energy sources - a protein bar and nut butter - and putting them together." said Dan Hinkle, VP of Clif Bar Brands. "Together they make a great source of healthy fat that many athletes are using to fuel their bodies more efficiently. The fat and protein found in nut butters combined with the nutrients of an energy bar help reduce the bar's glycemic index and slow digestion for a more prolonged energy release."
In April of 2000, Erickson passed up an offer of $120 million for his company. Today, Clif Bar Brands is an independent, employee owned company that is driven by the values and beliefs that Erickson instilled from the very beginning - values that go beyond short-term profit.
"Every year we look carefully at how well we guarded the well-being of five things: our brands; our business; our people; our community. And the planet. Each of those five aspirations are a facet of our return on investment, " Erickson said.
- Made with organic rolled oats
- Good source of protein
- Good source of fiber*
- 11 vitamins and minerals
Ingredients
organic brown rice syrup, organic rolled oats, organic cane syrup, organic soy flour, organic roasted soybeans, soy protein isolate, dried cane syrup, cocoa*, unsweetened chocolate*, rice flour, organic date paste, organic oat fiber, alkalized cocoa*, organic sunflower oil, natural flavors, cocoa butter*, sea salt, barley malt extract, vanilla extract, soy lecithin, Allergen Statement: contains soy, May contain traces of milk and wheat, *Rainforest Alliance Certified
Nutrition Facts
Serving Size 1 Bar (68g)Calories 250
Calories from Fat 45
Amount / Serving: %DV
Total Fat 5g: 8%
Saturated Fat 1.5g: 8%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 2g
Cholesterol 0mg: 0%
Sodium 170mg: 7%
Potassium 270mg: 8%
Total Carbohydrate 45g: 15%
Dietary Fiber 5g: 20%
Insoluble Fiber 3g
Sugars 22g
Other Carb. 18g
Protein 9g: 19%
Vitamin A: 10%
Vitamin C: 10%
Calcium: 20%
Iron: 15%
Vitamin D: 15%
Vitamin E: 10%
Thiamin(B1): 10%
Riboflavin(B2): 10%
Niacin: 10%
Vitamin B6: 10%
Vitamin B12: 10%
Phosphorus: 25%
Magnesium: 25%
*Percent Daily Values are based on a 2,000 calorie diet
Nutrition and ingredient facts here and on wrapper may differ. Info on wrapper reflects actual contents.
- Certified organic? No
- Country of origin: United States of America
- Package code: SN1423
- Shipping weight: 34.2 lb
- Size: 16 x 12 x 2.4 oz
- Storage climate: dry
NOTE: Please read carefully with descripton, ingredients, directions or warning on the actual product before using or consuming the Gourmet Food item.
Perishable items, and chocolates in the summer, have to ship overnight, please Contact Us to confirm actual shipping fee. If you do not want to ship it overnight, NO credits will be written if it arrives melted.
Attention CA Residents: Prop 65 Warning
WARNING:
This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, go to www.p65warnings.ca.gov.
Return Policy
All AZU- items are non-returnable.
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