Skittles

Skittles has one of the most-\"\"liked\"\" brand pages on Facebook, with over 25 million followers. The page\'s success may be due to its eccentric posts, such as: \"\"Most cacti are just looking for hugs.\"\" Skittles have been involved in two political incidents in the 2010s. In the aftermath of the shooting of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying along with AriZona watermelon fruit juice, as a symbol during rallies. Though Mars\' brief statement of condolences was criticized by some outlets, such as Adweek, for being too subdued, Mars\' response in 2016 to a Skittles-based image macro (which was posted by Donald Trump\'s presidential campaign as an analogy for immigration) was praised for its tact and directness. MWWPR said Mars\' responses could influence public relations best practices.