I dyed my hair from a mousey brown/dirty blonde color to light auburn and needed some refreshing between dyes. This stuff smells nice and is easy to use. I didn't notice a difference between using it on wet or dry hair; however, I do leave mine on 30-45 minutes to get the results I want. I didn't really see any results after 10 minutes. Definitely worth using, I think it works ,but would probably be a better value for the results if it was like ten dollar cheaper.

Will continue to buy!! This helps cover my hair color that is uneven due to growing out blonde. I’ve dyed my hair several times now back to brown but this definitely helps take out the red tones and make it a more solid color. Love it 10/10!! (Use gloves)

I didn’t thoroughly read the instructions and did not use a conditioner after rinsing. My hair was dry and dull after blow drying. I left on for 12 minutes, and wasn’t really impressed with the color results. My family said my color looked richer, which is what I intended, so I guess that is good. I don’t think I will repurchase. In my opinion, the Moroccan Oil color mask performs better in color payoff and makes the hair shiny with less frizz as well.

I needed to deepen my red because it was getting too copper and had lightened up quite a bit. This gave a really pretty red that wasn’t too bright. Use gloves when applying because it definitely stained my hands haha

Soooo good smelling, makes my hair feel and look so nice. Easy to apply, no stains.

I am so happy I bought this, made my hair a deep chocolate brown. The key is to read the directions and watch a YouTube video by the company to get the best results. You shampoo towel dry to slightly damp, then add and saturate hair with color. I took a comb through it, then wait desired time, get back in shower and rinse then condition and done! Just do it correctly and you get the results promised! Also the company claims that this product works better on treated hair then virgin hair!

I used Overtone conditioner for a long time to color my hair, but finally gave it up because I just couldn’t stand the mint scent any more. I decided to try this brand after seeing it recommended online. It smells really nice! Sort of floral/fruity but not strong at all. However, it has left a much more subtle color compared to Overtone. I have medium blond hair with a balayage - I was expecting the conditioner to deposit more noticeable color on the lightened parts of my hair, like the Overtone did. However, it has created more of an all-over effect that is almost imperceptible. It has gotten a bit more noticeable with repeated use - I’ve probably used it 4 times over the past 2 weeks. Weirdly, it’s more noticeable in dimmer lighting conditions. I actually don’t mind the all-over effect, although I wish it was a bit more noticeable. I would consider this conditioner more of a toner than a color-deposited unless you have platinum blond hair. My balayage came out with more of a cooler tone than I wanted and this has helped warm it up a bit.

Very happy with the results! My purple hair kept fading blue very quickly between touch ups with a color depositing conditioner. I read that this brand would be better on my curly hair. I think my hair texture is healthier than when I used the other stuff, and my hair hasn't been this purple in months. The stuff I used before was $10 cheaper, but this seems to be well worth the price. I used Vivid Violet for about 10 minutes.