We began a search for fragrant rice after our go-to asian market closed. This is the best fragrant jasmine rice we've found that comes close to fragrant - and we tried a lot different brands before we found this one. We always buy a 25-lb bag, which comes w/ a tag showing the year of the crop. The freshness and flavor is consistent, and well worth the price tag.
Rating: [5 of 5 Stars!]