It's good, just don't expect it to be like the Mission towels.I originally bought this hat because I was working at a big-box-hardware store where I'm mostly working outside in the heat (which is year-round where I live). I had access to a water fountain and bottles of water where I can sip and splash it on the hat when I know I'm going to be outside a little more than I expect to.So I thought the hat was going to be like the Mission brand cooling towels that I would use for drives out towards the desert or be like the gaiter which I wore pre-pandemic to cool off. No, this hat isn't quite like it.With the cooling towel I had about a solid hour until the thing would stop cooling and just recirculate the muggy heat that your body naturally generates. But this, it feels like I reached that threshold a lot sooner.That's not to say it's bad. I just think this is good if you need a constant supply of cooling needs for you like on an extensive hike or heavy cardio work outside would probably not be good if you need continuous relief. I wore this at the family pool on a particularly scorching day and would whip it into the water, ring it about and plop it back on my head. That was very refreshing, as someone who doesn't really swim in a pool and just sort of floats about. It's also great for beach days too. You just walk out to the water, give it a splash and bam, cooling. Ocean fishing is also a good location to to use this to its full potential.I guess my only issue is that this doesn't really have form to it and I know that is more of a product limitation than anything. If you have a lot of hair you're stuffing into the hat, people will definitely notice. That's why this is great for folks with bald, shaved, shorter hairstyles but beyond that you might be s.o.l. It's not like a traditional hat which is more rigid in construction, the only thing with form is the bill/brim of the hat.It's easy to clean, still has color after some brutal use, and it still surprisingly works in the context of having access to useable water. But if I had to wear this on the street, I probably would pick something else.Great for workouts, outdoorsy activities, and surprisingly work.
Rating: [4 of 5 Stars!]