I've had one of these rules for more than ten years and still use it for press checks or designing documents. Having four scales is essential for making fast assessments and working with different folks who may spec their documents in picas, points, inches, or centimeters. I've found mine to be accurate and exact enough for what I can see (but rely on what I'm seeing on my monitor for exact measurements).The black-on-silver color combo holds up well and offers a decent visual contrast whether measuring columns of type, photos, or graphics. The ruler is durable though showing a few scratches from having who knows what tossed into the drawer where I keep it, and the rounded edges allow me to wield it freely without worrying about damaging paper---or skin for that matter. I suppose a see-through rule might offer advantages in some cases but I prefer the heft and weight of a metal ruler over plastic ones. I'm guessing I'll have this one until I lose it, someone swipes it, or I pass it along to my next of kin.
Rating: [4 of 5 Stars!]