Created by the design house of Benetton in 1997, COLD is classified as a luxurious, fruity fragrance. This masculine scent possesses a blend of lemon, mandarin, and geranium.
History and Background of Benetton:
Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965. The company is today present in about 120 countries around the world. Its core business is clothing with the fashion-orientated United Colors of Benetton and Sisley brands, The Hip Site, the brand for teenagers and the sportswear brands Playlife and Killer Loop. Benetton Group is listed on the stock exchanges of Milan, Frankfurt and New York.
Born in 1935, Luciano Benetton is Chairman of the Benetton Group. He is also on the Board of Directors of Edizione Holding, the family-owned financial holding company and was a Senator of the Italian Republic from 1992 to 1994. He is the father of four children.
Born in 1937, Giuliana Benetton is currently on the Board of Directors of both Edizione Holding (the family-owned financial holding company) and Benetton Group. She is married and has four children.
Born in 1941, Gilberto Benetton is Chairman of Edizione Holding (the family-owned financial holding company) Chairman of Autogrill, board member of Autostrade and board member of the Benetton Group. He is Deputy Chairman of Olimpia, largest shareholder in Olivetti, which owns approximately 54% of Telecom Italia. Gilberto also holds the position of Deputy Chairman in these two companies. He is married and has two children.
Born in 1943, Carlo Benetton is Deputy Chairman of both Edizione Holding (the family-owned financial holding company) and of Benetton Group. He is the father of four children
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